New Feature: Customizable Seat Icons at the Feature Level
We’re thrilled to introduce a new capability that allows cinemas to customize seat icons at the feature level — giving exhibitors complete control over how seating is presented for each individual movie or event. This enhancement debuted with the release of wicked: Part 2, enabling cinemas to creatively transform their seat icons to reflect the movie’s unique theme and atmosphere. With this feature, operators can easily update seat icons to highlight special experiences such as recliners, premium formats, couples’ seats, or other exclusive offerings — and tailor them to match the branding or spirit of a specific feature. This flexible visual customization helps cinemas promote unique seat types, enhance the guest experience, and drive engagement and upsell opportunities — all directly within the ticket-booking flow. This new feature is part of our ongoing effort to give exhibitors smarter, more creative tools to personalize the way audiences connect with their cinema experience.